Staff Directory
Academic Qualification
- Ph.D in Mass Communication - Doctor of Philosophy, University of Wisconsin
- Master of Arts in Journalism - Masters Degree, University of Wisconsin
- Bachelor of Arts in History - Bachelor Degree, Universiti Malaya (UM)
Syed Arabi Bin Syed Abdullah Idid (Prof. Dato' Sri Dr.)
Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
sarabidid@iium.edu.my
6070
Expert Profile
Dr. Syed Arabi Idid, a Professor in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences was Dean of the Research Centre in 2001 and was later appointed as Rector of IIUM from 2006 until 2011. He was at University Kebangsaan Malaysia (UKM) for 22 years before joining IIUM in 1999. He was a reporter with BERNAMA from 1968 to 1971.
At UKM, he was the Head of Department of Communication, and later became Deputy Dean of the Faculty of Humanities and Social Sciences. He was an Adjunct Professor at the School of Media and Communication Studies, Faculty of Social Sciences and Humanities, UKM from February 2013 until February 2015.
Prof. Syed Arabi Idid is a member of the Board of Directors and the Asian Media Information and Communication Centre (AMIC), a founding member of the Asian Network for Public Opinion Research (ANPOR), and a member of the World Public Opinion Research Association (WAPOR) and International Communication Association (ICA). He was the President of Commonwealth Association for Education in Journalism and Communication.
He was once the President of the Malaysian Communication Association, and the President of the Institute of Public Relations Malaysia (IPRM). He was also a judge for several years in selecting the best journalists organised by the Malaysian Press Institute (MPI).
Prof. Syed Arabi Idid has conducted several public opinion studies. His interests include conducting public opinion studies, public relations and international communication.
At UKM, he was the Head of Department of Communication, and later became Deputy Dean of the Faculty of Humanities and Social Sciences. He was an Adjunct Professor at the School of Media and Communication Studies, Faculty of Social Sciences and Humanities, UKM from February 2013 until February 2015.
Prof. Syed Arabi Idid is a member of the Board of Directors and the Asian Media Information and Communication Centre (AMIC), a founding member of the Asian Network for Public Opinion Research (ANPOR), and a member of the World Public Opinion Research Association (WAPOR) and International Communication Association (ICA). He was the President of Commonwealth Association for Education in Journalism and Communication.
He was once the President of the Malaysian Communication Association, and the President of the Institute of Public Relations Malaysia (IPRM). He was also a judge for several years in selecting the best journalists organised by the Malaysian Press Institute (MPI).
Prof. Syed Arabi Idid has conducted several public opinion studies. His interests include conducting public opinion studies, public relations and international communication.
Area of Specialisation
- Social Science ~ Social Science ~ Media and Communications ~ Media and Globalisation (Including International Communication) 112 - News Flow, Foreign Correspondents
- Social Science ~ Social Science ~ Media and Communications ~ Journalism - History, Profile and Functions
- Social Science ~ Social Science ~ Media and Communications ~ Political Communications - Election, Polling and Media Use
- Social Science ~ Social Science ~ Media and Communications ~ Public Relations and Communication - History, campaigns, crisis and profile
Professional Membership
- Member of Profesional Body / Association: (Member), International Communication Association
- Member of Profesional Body / Association: (Member), Association for Education in Journalism and Mass Communication
- Member of Profesional Body / Association: (Ketua Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)), Majlis Profesor Negara
- Member of Profesional Body / Association: (Member), American Association for Public Opinion Research
- Member of Profesional Body / Association: (Member), World Association for Public Opinion Research
- Member of Profesional Body / Association: (Member), National Communication Association
- 1981: Member of Profesional Body / Association: (Life Member and Fellow), Institute of Public Relations Malaysia (IPRM)
- 1996 - 2000: Member of Profesional Body / Association: (President), Commonwealth Association for Education in Journalism and Communication
- 2016: Member of Profesional Body / Association: (Member), Political Studies Association
- 2017 - 2020: Member of Profesional Body / Association: (Council member ), Persatuan Pendidik Komunikasi Malaysia
- 2018: Member of Profesional Body / Association: (Founding and Council Member cum country representative ), World Association for Public Opinion Research - Asia (WAPOR-Asia)
- 2018: Member of Profesional Body / Association: (Life member), Persatuan Pendidik Komunikasi Malaysia
- 2018 - 2020: Member of Profesional Body / Association: (Advisor), Persatuan Pendidik Komunikasi Malaysia
Teaching Responsibilities
ADVANCED COMMUNICATION RESEARCH METHODS | 2005/2006 |
ADVANCED COMMUNICATION THEORY | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001 1999/2000 |
ADVANCED PUBLIC RELATIONS | 2021/2022 2020/2021 2019/2020 2018/2019 |
COMMUNICATION DESIGN | 2017/2018 |
COMMUNICATION RESEARCH DESIGN | 2017/2018 2016/2017 |
COMMUNICATION THEORY | 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 |
FINAL YEAR PROJECT I | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
FINAL YEAR PROJECT II | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
MANAGING MEDIA & PUBLIC RELATIONS ORGANIZATION | 2019/2020 2014/2015 |
PRINCIPLES OF PUBLIC RELATIONS | 2000/2001 1999/2000 |
PROJECT PAPER I | 2014/2015 |
PUBLIC OPINION & PERSUASION | 2004/2005 2003/2004 2002/2003 2001/2002 |
PUBLIC RELATIONS CAMPAIGN | 1999/2000 1998/1999 1997/1998 1994/1995 |
PUBLIC RELATIONS CAMPAIGN STRATEGIES | 2001/2002 2000/2001 |
PUBLIC RELATIONS: CASE STUDIES | 2000/2001 1999/2000 |
PUBLIC RELATIONS:CASE STUDIES | 1993/1994 |
READINGS IN COMMUNICATION THEORY | 2018/2019 2017/2018 2015/2016 2013/2014 2012/2013 2011/2012 2005/2006 2003/2004 |
READINGS IN PUBLIC RELATIONS | 2018/2019 2014/2015 2012/2013 2011/2012 2010/2011 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005 |
RESEARCH METHODOLOGY | 2023/2024 2021/2022 2020/2021 2016/2017 2015/2016 |
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS | 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 |
THEORIES,PRINCIPLES&PRACTICES OF PUBLIC RELAT | 2010/2011 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001 |
Supervision
Expanding The Third Person Effect: The Perception Of Privacy Risks Of Social Networking Sites Among Yemeni'S Students In Malaysia
.
Ph.D
Completed
2022
Main Supervisor
|
The Early Information Services In British Malaya, 1910-1950 : A Historiographical Approach
.
Ph.D
Completed
2019
Main Supervisor
|
The Early Information Services In British Malaya, 1910-1950 : A Historiographical Approach
.
Ph.D
Completed
2019
Main Supervisor
|
Examining Factors Influencing Sns News Consumption Among University Students In Somalia: A Modified Motivational Model.
Ph.D
Completed
2018
Main Supervisor
|
Predicting Social Media Use Among Public Relations Practitioners Applying Technology Acceptance Model (Tam).
Ph.D
Completed
2016
Main Supervisor
|
Factors Associated With Muslims Use Of Global Satellite News Channels : A Comparative Study Of The Use Of Cnn, Bbc And Al-Jazeera.
Ph.D
Completed
2015
Main Supervisor
|
Motives For Using Social Media Among International Students In The Klang Valley.
Ph.D
Completed
2015
Main Supervisor
|
The Public'S Response Towards Smoking: A Test Of The Situational Theory Of Problem Solving.
Ph.D
Completed
2014
Main Supervisor
|
Explaining Social Capital: A Study Of The Effects Of Satisfaction With Life And Internet Use.
Ph.D
Completed
2012
Main Supervisor
|
Exposure To Nigerian News Media And Audience' Perceptions Of Northern Nigerian Muslims: Testing Global Exposures Redundancy In Cultivation Effects.
Ph.D
Completed
2012
Co-supervisor
|
Shaking of Mass Media in Zanzibar:Aiming to Examine the Media Law Regime and Freedom, Policies and Regulations. Shaking Of Mass Media In Zanzibar:Aiming To Examine The Media Law Regime And Freedom, Policies And Regulations.
Ph.D
In Progress
Main Supervisor
|
Perceived Influence Of Campaign Materials On Voters: An Analysis Of Third-Person Effect Using The Social Distance Corollary And Social Identity Theories..
Ph.D
In Progress
Main Supervisor
|
The Role Of Social Media Use, Political Efficacy, And Media Credibility In Understanding Political Participation Among Youths.
Ph.D
In Progress
Main Supervisor
|
Determinants Of Voting Intention: Effect Of Social Media, Religiosity, And Candidate Image.
Ph.D
In Progress
Main Supervisor
|
Determinants Of Voting Intention: Effect Of Social Media, Religiosity, And Candidate Image.
Ph.D
In Progress
Main Supervisor
|
Online Freedom Of Expression: Opinion Of Ordinary Malaysians And Experts On Moral Beliefs And Political Civic Engagement.
Ph.D
In Progress
Main Supervisor
|
Ibn Khaldun'S Theory Of 'Asabiyyah And 'Umran: The Case Of The Declining Political Power Of The United Malays National Organization (Umno).
Master
Completed
2019
Main Supervisor
|
A Study Of Third-Person Effect Theory On Sarawak State Election 2016.
Master
Completed
2019
Main Supervisor
|
Credibility, Journalism Ethics, And Attitude Among New Media Readers Towards Their Social Media Behaviour.
Master
Completed
2018
Main Supervisor
|
Professional Values Of Public Relations Practitioners In Malaysia.
Master
Completed
2015
Main Supervisor
|
Political Information-Seeking And Political Efficacy : Applying The Uses And Gratifications Theory.
Master
Completed
2014
Main Supervisor
|
Impact Of Organizational Culture On Customer Satisfaction: A Study Of Practitioners In Public Relations Consultancies.
Master
Completed
2008
Main Supervisor
|
Framing Halal: The Effects Of Halal Co-Branding On Corporate Image And Reputation In Malaysia.
Master
Completed
2007
Main Supervisor
|
Development Of Planning Auditing Framework.
Master
In Progress
Co-supervisor
|
Research Projects
Completed
2022 - 2023 | Public's Perceptions of Government Programmes and Current Issues 2022 |
2022 - 2023 | Project on National Survey of Research and Development (R&D) 2021-2022: An Analysis |
2022 - 2023 | The Impact of COVID-19 Pandemic on Students' Mental Health and Psychological Well-Being in Malaysia |
2022 - 2023 | Project on National Survey of Research and Development (R&D) 2021 |
2022 - 2022 | Publics Current Perceptions of Government Programmes and Issues |
2022 - 2022 | Public's Perceptions of Government Programmes and Current Issues |
2021 - 2022 | Public's Perceptions of Government Programmes and Current Issues |
2021 - 2022 | FGD on Public's Perceptions of Government Programmes and Current Issues |
2020 - 2022 | Public's Perceptions of Goverment Programmes and Current issues |
2020 - 2020 | Public's Perceptions of Government Programmes and Current Issues |
2019 - 2019 | Research on Identifying Social and Economic Issues of the Bumiputras |
2018 - 2019 | Research On Public Perception Towards Government Policies and Current Issues |
2018 - 2020 | Studying Socio Political Economic Issues in Contemporary Malaysia |
2018 - 2019 | Public's Perceptions of Government Programmes and Current Issues |
2018 - 2019 | Public's Perceptions of Government Programmes and Current Issues in Sarawak |
2017 - 2018 | Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral) |
2017 - 2017 | Perception Towards Current Issues and Government Policies: Parliament Setiawangsa |
2017 - 2017 | Perception Towards Current Issues and Government Policies: Parliament Sepang |
2017 - 2019 | Public Perception Towards Goverment Policies and Current Issues |
2017 - 2019 | Public Perceptions Towards Current Issues and Government Policies |
2016 - 2019 | Tinjauan dan Persepsi Orang Ramai Terhadap Isu Semasa |
2016 - 2016 | Perception of the Public Towards Current Issues and Government Policies |
2016 - 2018 | Life Story: Tun Pehin Seri Haji Abdul Taib bin Mahmud |
2016 - 2016 | Perception of the Public Towards Current Issues and Government Policies in Sarawak 2016 (Focus Group) |
2015 - 2015 | Research on Post By-elections 2015 |
2015 - 2015 | Perception of the Public Towards Government Policies in Sarawak 2015 |
2015 - 2017 | Perception of the Public towards Government Policies in Sarawak October 2015 |
2015 - 2019 | Perception of the Public towards Government Policies in Sarawak 2015 |
2015 - 2019 | Perception of the Public towards Government's Policy |
2015 - 2017 | Identification of Political and Leadership Issues among the Voters |
2015 - 2017 | Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan |
2015 - 2017 | Social Mobility and Media in Marang, Terengganu |
2015 - 2015 | The Perception of the Public towards Government Policies 2015 |
2015 - 2017 | Kajian Terhadap Pekerja Industri |
2014 - 2018 | Peranan Media Dalam Pilihan Raya Umum / Pilihan Raya Kecil |
2014 - 2015 | Research on Perception of the Public Towards Government Policies |
2014 - 2015 | Research on Perception of the Public Towards Government Policies in Sarawak |
2014 - 2014 | Pilihanraya Kecil (PRK) Dun Kajang 2014 |
2012 - 2012 | People's Perception and Attitude Toward Government Policy |
2012 - 2018 | Media and Public Opinion Socialization |
2012 - 2017 | People Perception and Attitude towards Government Linked Agencies |
2011 - 2012 | Media Orientation, Intermediation and Political Behaviour among Malaysian Voters |
2011 - 2012 | Cadangan Kajian Impak Transformasi Politeknik Malaysia |
2010 - 2011 | Pembinaan Negara: Sikap dan Ekspetasi Pelajar Universiti di Malaysia |
2010 - 2011 | Profile of Public Relations Practitioners |
2008 - 2010 | Leadership Development For Higher Education Reform Programme |
2008 - 2011 | Patterns Of Voters Behavior In The General Election 2008 |
2008 - 2010 | Feasibility Study For the Establishment of A Nursing Programme at The International University In Uganda (IUIU) |
2006 - 2007 | Management Integrity |
- | PERSEPSI ORANG RAMAI TERHADAP ISU SEMASA |
- | KEPEMIMPINAN MASYARAKAT KINI |
- | TRACKING THE VOTERS |
- | KAJIAN PERSEPSI TERHADAP ISU SEMASA DI KEDAH |
- | KAJIAN PERSEPSI TERHADAP PROGRAM PEMBANGUNAN DI KEDAH |
- | KAJIAN POS PILIHANRAYA |
- | KAJIAN POS PILIHANRAYA 2004 |
- | DIFUSI MAKLUMAT |
- 2005 | BELIA TAK BERPERSATUAN |
- 2000 | Sanggang by-Election |
- 2003 | Study on Political Gap in Rural Area : KESEDAR |
- 2004 | 2004 Star Voter Survey - The Star |
On-Going
2023 - Present | National Survey on Post 15th General Election (GE15) |
2022 - Present | KL: A Civilizing City |
2022 - Present | Public's Current Perceptions of Government Programmes and Issues |
2016 - Present | Advisor at KAJIDATA Research Sdn. Bhd. |
2015 - Present | Tinjauan Orang Ramai Terhadap Isu Semasa |
2015 - Present | Kajian Elektoral Malaysia 2015 |
2007 - Present | Research on Young Voter (2007-2008) |
2004 - Present | Electoral Studies Research Unit |
- | The Role and Functions of the Foreign Correspondents and Foreign Media in a Muslim State - Building a Media System Case in Malaysia |
- | Pendang and Anak Bukit by Elections' Study |
Award & Recognition
09 Jun, 2023 | Gold Award for Leadership, AHAS KIRKHS Takreem 2023 - | KCDIO |
09 Jun, 2023 | Silver Award for Active Researcher, AHAS KIRKHS Takreem 2023 - | KCDIO |
16 Dec, 2022 | Anugerah Tokoh Rafflesia Emas - Others | National |
10 Jun, 2022 | Silver Award for Active Researcher ? Top 10 Contributors to IIUM Research Performance - | KCDIO |
17 Nov, 2021 | WAPOR Asia-Pacific Lifetime Achievement Award 2021 - World Association for Public Opinion Research (WAPOR) Asia-Pacific | International |
21 Jun, 2021 | Gold Award for High Citation in Indexed Journal Award - KIRKHS | KCDIO |
09 Jul, 2020 | Top 30 Contributors to IIUM's Research Performance - International Islamic University Malaysia | University |
14 Nov, 2019 | Fellow - ASEAN Public Relations Network | International |
13 Jun, 2019 | Ibrahim School 100 Years Achievements 1919 a?? 2019 (Journalism and Media Award) - SMK IBRAHIM, SUNGAI PETANI, KEDAH | National |
28 Sep, 2018 | Silver Award in Invention, Innovation & Design Exposition (IIDEX) 2018 - Universiti Teknologi MARA (UiTM) | National |
12 Jul, 2018 | IIUM Quality Research Award - | University |
23 Feb, 2018 | Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS) Active Publisher - | KCDIO |
22 May, 2017 | BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency) | National |
22 May, 2017 | BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency) | National |
27 Apr, 2017 | University Most Productive Researcher Award (Social Science) - International Islamic University Malaysia | University |
02 Sep, 2016 | Outstanding Researcher Award (University) - International Islamic University Malaysia | University |
18 Mar, 2016 | Quality Award - IIUM | University |
03 Sep, 2015 | Publication Incentive Scheme in the SCOPUS category (Arts, Social Sciences and Humanities) - Ministry of Higher Education | National |
16 Jan, 2011 | Darjah Gemilang Seri Mahkota Kedah - Palace of Kedah | State |
11 Dec, 2008 | Darjah Kebesaran Sultan Ahmad Shah Pahang - Palace of Pahang | State |
Publications
Article
2010 | Kajian UIAM: populariti kerajaan Barisan Nasional meningkat. Utusan Malaysia, () pp. 2 |
2010 | Tapak Istac jadi kampus UIAM Kuala Lumpur. Utusan Malaysia, () pp. 10-11 |
Conference or Workshop Item
2010 | Analyzing political campaign effects : a test of the third-person effects theory. In: International Conference on Communication and Media, |
2010 | Testing the third-person effects theory on political campaign in Malaysia. In: International Communication and Media Conference (ICOME’10), |
2010 | The role of blogs in an emerging society: a study of a Malaysian by-election. In: 19th Asian Media Information and Communication Centre (AMIC) Annual Conference, |
Book
2011 | Peranan media massa dalam pilihan raya umum. IIUM Press, ISBN: 978-967-0225-37-1 |
2009 | IIUM at 25: the path travelled and the way forward. IIUM Press, ISBN: 9789675272103 |
2007 | Belia tidak berpersatuan: laporan kajian. IIUM Press, ISBN: 9789834229207 |
2005 | Institute of Public Relations Malaysia: a historical perspective. Research Centre, International Islamic University Malaysia, ISBN: 9832957451 |
Book Section
2011 | Youth and politics. In: Penerbit Universiti Kebangsaan Malaysia, ISBN: 9789679429589, pp. 52-66 |
2009 | Pola pergerakan bekas-bekas murid sekolah menengah kebangsaan agama 1978-2004. In: IIUM Press, ISBN: 9789833855780, pp. 325-331 |
2009 | The IIUM: towards a research-intensive university. In: IIUM Press, ISBN: 9789675272103, pp. 77-91 |
2008 | Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239 |
2008 | Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239 |