Staff Directory


Syed Arabi Bin Syed Abdullah Idid

Academic Qualification

  • Ph.D in Mass Communication - Doctor of Philosophy, University of Wisconsin
  • Master of Arts in Journalism - Masters Degree, University of Wisconsin
  • Bachelor of Arts in History - Bachelor Degree, Universiti Malaya (UM)

Syed Arabi Bin Syed Abdullah Idid (Prof. Dato' Sri Dr.)

Professor
IIUM Gombak Campus

ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES


sarabidid@iium.edu.my
6070


Expert Profile


Dr. Syed Arabi Idid, a Professor in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences was Dean of the Research Centre in 2001 and was later appointed as Rector of IIUM from 2006 until 2011. He was at University Kebangsaan Malaysia (UKM) for 22 years before joining IIUM in 1999. He was a reporter with BERNAMA from 1968 to 1971.
At UKM, he was the Head of Department of Communication, and later became Deputy Dean of the Faculty of Humanities and Social Sciences. He was an Adjunct Professor at the School of Media and Communication Studies, Faculty of Social Sciences and Humanities, UKM from February 2013 until February 2015.
Prof. Syed Arabi Idid is a member of the Board of Directors and the Asian Media Information and Communication Centre (AMIC), a founding member of the Asian Network for Public Opinion Research (ANPOR), and a member of the World Public Opinion Research Association (WAPOR) and International Communication Association (ICA). He was the President of Commonwealth Association for Education in Journalism and Communication.
He was once the President of the Malaysian Communication Association, and the President of the Institute of Public Relations Malaysia (IPRM). He was also a judge for several years in selecting the best journalists organised by the Malaysian Press Institute (MPI).
Prof. Syed Arabi Idid has conducted several public opinion studies. His interests include conducting public opinion studies, public relations and international communication.


Area of Specialisation


  • Social Science ~ Social Science ~ Media and Communications ~ Media and Globalisation (Including International Communication) 112 - News Flow, Foreign Correspondents
  • Social Science ~ Social Science ~ Media and Communications ~ Journalism - History, Profile and Functions
  • Social Science ~ Social Science ~ Media and Communications ~ Political Communications - Election, Polling and Media Use
  • Social Science ~ Social Science ~ Media and Communications ~ Public Relations and Communication - History, campaigns, crisis and profile


Professional Membership


  • Member of Profesional Body / Association: (Member), International Communication Association
  • Member of Profesional Body / Association: (Member), Association for Education in Journalism and Mass Communication
  • Member of Profesional Body / Association: (Ketua Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)), Majlis Profesor Negara
  • Member of Profesional Body / Association: (Member), American Association for Public Opinion Research
  • Member of Profesional Body / Association: (Member), World Association for Public Opinion Research
  • Member of Profesional Body / Association: (Member), National Communication Association
  • 1981: Member of Profesional Body / Association: (Life Member and Fellow), Institute of Public Relations Malaysia (IPRM)
  • 1996 - 2000: Member of Profesional Body / Association: (President), Commonwealth Association for Education in Journalism and Communication
  • 2016: Member of Profesional Body / Association: (Member), Political Studies Association
  • 2017 - 2020: Member of Profesional Body / Association: (Council member ), Persatuan Pendidik Komunikasi Malaysia
  • 2018: Member of Profesional Body / Association: (Founding and Council Member cum country representative ), World Association for Public Opinion Research - Asia (WAPOR-Asia)
  • 2018: Member of Profesional Body / Association: (Life member), Persatuan Pendidik Komunikasi Malaysia
  • 2018 - 2020: Member of Profesional Body / Association: (Advisor), Persatuan Pendidik Komunikasi Malaysia


Teaching Responsibilities


ADVANCED COMMUNICATION RESEARCH METHODS 2005/2006
ADVANCED COMMUNICATION THEORY 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001 1999/2000
ADVANCED PUBLIC RELATIONS 2021/2022 2020/2021 2019/2020 2018/2019
COMMUNICATION DESIGN 2017/2018
COMMUNICATION RESEARCH DESIGN 2017/2018 2016/2017
COMMUNICATION THEORY 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012
FINAL YEAR PROJECT I 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
FINAL YEAR PROJECT II 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021
MANAGING MEDIA & PUBLIC RELATIONS ORGANIZATION 2019/2020 2014/2015
PRINCIPLES OF PUBLIC RELATIONS 2000/2001 1999/2000
PROJECT PAPER I 2014/2015
PUBLIC OPINION & PERSUASION 2004/2005 2003/2004 2002/2003 2001/2002
PUBLIC RELATIONS CAMPAIGN 1999/2000 1998/1999 1997/1998 1994/1995
PUBLIC RELATIONS CAMPAIGN STRATEGIES 2001/2002 2000/2001
PUBLIC RELATIONS: CASE STUDIES 2000/2001 1999/2000
PUBLIC RELATIONS:CASE STUDIES 1993/1994
READINGS IN COMMUNICATION THEORY 2018/2019 2017/2018 2015/2016 2013/2014 2012/2013 2011/2012 2005/2006 2003/2004
READINGS IN PUBLIC RELATIONS 2018/2019 2014/2015 2012/2013 2011/2012 2010/2011 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005
RESEARCH METHODOLOGY 2023/2024 2021/2022 2020/2021 2016/2017 2015/2016
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012
THEORIES,PRINCIPLES&PRACTICES OF PUBLIC RELAT 2010/2011 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001


Supervision


Expanding The Third Person Effect: The Perception Of Privacy Risks Of Social Networking Sites Among Yemeni'S Students In Malaysia .
Ph.D Completed 2022 Main Supervisor
The Early Information Services In British Malaya, 1910-1950 : A Historiographical Approach .
Ph.D Completed 2019 Main Supervisor
The Early Information Services In British Malaya, 1910-1950 : A Historiographical Approach .
Ph.D Completed 2019 Main Supervisor
Examining Factors Influencing Sns News Consumption Among University Students In Somalia: A Modified Motivational Model.
Ph.D Completed 2018 Main Supervisor
Predicting Social Media Use Among Public Relations Practitioners Applying Technology Acceptance Model (Tam).
Ph.D Completed 2016 Main Supervisor
Factors Associated With Muslims Use Of Global Satellite News Channels : A Comparative Study Of The Use Of Cnn, Bbc And Al-Jazeera.
Ph.D Completed 2015 Main Supervisor
Motives For Using Social Media Among International Students In The Klang Valley.
Ph.D Completed 2015 Main Supervisor
The Public'S Response Towards Smoking: A Test Of The Situational Theory Of Problem Solving.
Ph.D Completed 2014 Main Supervisor
Explaining Social Capital: A Study Of The Effects Of Satisfaction With Life And Internet Use.
Ph.D Completed 2012 Main Supervisor
Exposure To Nigerian News Media And Audience' Perceptions Of Northern Nigerian Muslims: Testing Global Exposures Redundancy In Cultivation Effects.
Ph.D Completed 2012 Co-supervisor
Shaking of Mass Media in Zanzibar:Aiming to Examine the Media Law Regime and Freedom, Policies and Regulations.
Shaking Of Mass Media In Zanzibar:Aiming To Examine The Media Law Regime And Freedom, Policies And Regulations.
Ph.D In Progress Main Supervisor
Perceived Influence Of Campaign Materials On Voters: An Analysis Of Third-Person Effect Using The Social Distance Corollary And Social Identity Theories..
Ph.D In Progress Main Supervisor
The Role Of Social Media Use, Political Efficacy, And Media Credibility In Understanding Political Participation Among Youths.
Ph.D In Progress Main Supervisor
Determinants Of Voting Intention: Effect Of Social Media, Religiosity, And Candidate Image.
Ph.D In Progress Main Supervisor
Determinants Of Voting Intention: Effect Of Social Media, Religiosity, And Candidate Image.
Ph.D In Progress Main Supervisor
Online Freedom Of Expression: Opinion Of Ordinary Malaysians And Experts On Moral Beliefs And Political Civic Engagement.
Ph.D In Progress Main Supervisor
Ibn Khaldun'S Theory Of 'Asabiyyah And 'Umran: The Case Of The Declining Political Power Of The United Malays National Organization (Umno).
Master Completed 2019 Main Supervisor
A Study Of Third-Person Effect Theory On Sarawak State Election 2016.
Master Completed 2019 Main Supervisor
Credibility, Journalism Ethics, And Attitude ‎Among New Media Readers Towards Their ‎Social Media Behaviour.
Master Completed 2018 Main Supervisor
Professional Values Of Public Relations Practitioners In Malaysia.
Master Completed 2015 Main Supervisor
Political Information-Seeking And Political Efficacy : Applying The Uses And Gratifications Theory.
Master Completed 2014 Main Supervisor
Impact Of Organizational Culture On Customer Satisfaction: A Study Of Practitioners In Public Relations Consultancies.
Master Completed 2008 Main Supervisor
Framing Halal: The Effects Of Halal Co-Branding On Corporate Image And Reputation In Malaysia.
Master Completed 2007 Main Supervisor
Development Of Planning Auditing Framework.
Master In Progress Co-supervisor


Research Projects


Completed
2022 - 2023 Public's Perceptions of Government Programmes and Current Issues 2022
2022 - 2023 Project on National Survey of Research and Development (R&D) 2021-2022: An Analysis
2022 - 2023 The Impact of COVID-19 Pandemic on Students' Mental Health and Psychological Well-Being in Malaysia
2022 - 2023 Project on National Survey of Research and Development (R&D) 2021
2022 - 2022 Publics Current Perceptions of Government Programmes and Issues
2022 - 2022 Public's Perceptions of Government Programmes and Current Issues
2021 - 2022 Public's Perceptions of Government Programmes and Current Issues
2021 - 2022 FGD on Public's Perceptions of Government Programmes and Current Issues
2020 - 2022 Public's Perceptions of Goverment Programmes and Current issues
2020 - 2020 Public's Perceptions of Government Programmes and Current Issues
2019 - 2019 Research on Identifying Social and Economic Issues of the Bumiputras
2018 - 2019 Research On Public Perception Towards Government Policies and Current Issues
2018 - 2020 Studying Socio Political Economic Issues in Contemporary Malaysia
2018 - 2019 Public's Perceptions of Government Programmes and Current Issues
2018 - 2019 Public's Perceptions of Government Programmes and Current Issues in Sarawak
2017 - 2018 Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)
2017 - 2017 Perception Towards Current Issues and Government Policies: Parliament Setiawangsa
2017 - 2017 Perception Towards Current Issues and Government Policies: Parliament Sepang
2017 - 2019 Public Perception Towards Goverment Policies and Current Issues
2017 - 2019 Public Perceptions Towards Current Issues and Government Policies
2016 - 2019 Tinjauan dan Persepsi Orang Ramai Terhadap Isu Semasa
2016 - 2016 Perception of the Public Towards Current Issues and Government Policies
2016 - 2018 Life Story: Tun Pehin Seri Haji Abdul Taib bin Mahmud
2016 - 2016 Perception of the Public Towards Current Issues and Government Policies in Sarawak 2016 (Focus Group)
2015 - 2015 Research on Post By-elections 2015
2015 - 2015 Perception of the Public Towards Government Policies in Sarawak 2015
2015 - 2017 Perception of the Public towards Government Policies in Sarawak October 2015
2015 - 2019 Perception of the Public towards Government Policies in Sarawak 2015
2015 - 2019 Perception of the Public towards Government's Policy
2015 - 2017 Identification of Political and Leadership Issues among the Voters
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2015 The Perception of the Public towards Government Policies 2015
2015 - 2017 Kajian Terhadap Pekerja Industri
2014 - 2018 Peranan Media Dalam Pilihan Raya Umum / Pilihan Raya Kecil
2014 - 2015 Research on Perception of the Public Towards Government Policies
2014 - 2015 Research on Perception of the Public Towards Government Policies in Sarawak
2014 - 2014 Pilihanraya Kecil (PRK) Dun Kajang 2014
2012 - 2012 People's Perception and Attitude Toward Government Policy
2012 - 2018 Media and Public Opinion Socialization
2012 - 2017 People Perception and Attitude towards Government Linked Agencies
2011 - 2012 Media Orientation, Intermediation and Political Behaviour among Malaysian Voters
2011 - 2012 Cadangan Kajian Impak Transformasi Politeknik Malaysia
2010 - 2011 Pembinaan Negara: Sikap dan Ekspetasi Pelajar Universiti di Malaysia
2010 - 2011 Profile of Public Relations Practitioners
2008 - 2010 Leadership Development For Higher Education Reform Programme
2008 - 2011 Patterns Of Voters Behavior In The General Election 2008
2008 - 2010 Feasibility Study For the Establishment of A Nursing Programme at The International University In Uganda (IUIU)
2006 - 2007 Management Integrity
- PERSEPSI ORANG RAMAI TERHADAP ISU SEMASA
- KEPEMIMPINAN MASYARAKAT KINI
- TRACKING THE VOTERS
- KAJIAN PERSEPSI TERHADAP ISU SEMASA DI KEDAH
- KAJIAN PERSEPSI TERHADAP PROGRAM PEMBANGUNAN DI KEDAH
- KAJIAN POS PILIHANRAYA
- KAJIAN POS PILIHANRAYA 2004
- DIFUSI MAKLUMAT
- 2005 BELIA TAK BERPERSATUAN
- 2000 Sanggang by-Election
- 2003 Study on Political Gap in Rural Area : KESEDAR
- 2004 2004 Star Voter Survey - The Star
On-Going
2023 - Present National Survey on Post 15th General Election (GE15)
2022 - Present KL: A Civilizing City
2022 - Present Public's Current Perceptions of Government Programmes and Issues
2016 - Present Advisor at KAJIDATA Research Sdn. Bhd.
2015 - Present Tinjauan Orang Ramai Terhadap Isu Semasa
2015 - Present Kajian Elektoral Malaysia 2015
2007 - Present Research on Young Voter (2007-2008)
2004 - Present Electoral Studies Research Unit
- The Role and Functions of the Foreign Correspondents and Foreign Media in a Muslim State - Building a Media System Case in Malaysia
- Pendang and Anak Bukit by Elections' Study


Award & Recognition


09 Jun, 2023 Gold Award for Leadership, AHAS KIRKHS Takreem 2023 - KCDIO
09 Jun, 2023 Silver Award for Active Researcher, AHAS KIRKHS Takreem 2023 - KCDIO
16 Dec, 2022 Anugerah Tokoh Rafflesia Emas - Others National
10 Jun, 2022 Silver Award for Active Researcher ? Top 10 Contributors to IIUM Research Performance - KCDIO
17 Nov, 2021 WAPOR Asia-Pacific Lifetime Achievement Award 2021 - World Association for Public Opinion Research (WAPOR) Asia-Pacific International
21 Jun, 2021 Gold Award for High Citation in Indexed Journal Award - KIRKHS KCDIO
09 Jul, 2020 Top 30 Contributors to IIUM's Research Performance - International Islamic University Malaysia University
14 Nov, 2019 Fellow - ASEAN Public Relations Network International
13 Jun, 2019 Ibrahim School 100 Years Achievements 1919 a?? 2019 (Journalism and Media Award) - SMK IBRAHIM, SUNGAI PETANI, KEDAH National
28 Sep, 2018 Silver Award in Invention, Innovation & Design Exposition (IIDEX) 2018 - Universiti Teknologi MARA (UiTM) National
12 Jul, 2018 IIUM Quality Research Award - University
23 Feb, 2018 Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS) Active Publisher - KCDIO
22 May, 2017 BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency) National
22 May, 2017 BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency) National
27 Apr, 2017 University Most Productive Researcher Award (Social Science) - International Islamic University Malaysia University
02 Sep, 2016 Outstanding Researcher Award (University) - International Islamic University Malaysia University
18 Mar, 2016 Quality Award - IIUM University
03 Sep, 2015 Publication Incentive Scheme in the SCOPUS category (Arts, Social Sciences and Humanities) - Ministry of Higher Education National
16 Jan, 2011 Darjah Gemilang Seri Mahkota Kedah - Palace of Kedah State
11 Dec, 2008 Darjah Kebesaran Sultan Ahmad Shah Pahang - Palace of Pahang State


Publications


Article

2010 Kajian UIAM: populariti kerajaan Barisan Nasional meningkat. Utusan Malaysia, () pp. 2
2010 Tapak Istac jadi kampus UIAM Kuala Lumpur. Utusan Malaysia, () pp. 10-11
Conference or Workshop Item

2010 Analyzing political campaign effects : a test of the third-person effects theory. In: International Conference on Communication and Media,
2010 Testing the third-person effects theory on political campaign in Malaysia. In: International Communication and Media Conference (ICOME’10),
2010 The role of blogs in an emerging society: a study of a Malaysian by-election. In: 19th Asian Media Information and Communication Centre (AMIC) Annual Conference,
Book

2011 Peranan media massa dalam pilihan raya umum. IIUM Press, ISBN: 978-967-0225-37-1
2009 IIUM at 25: the path travelled and the way forward. IIUM Press, ISBN: 9789675272103
2007 Belia tidak berpersatuan: laporan kajian. IIUM Press, ISBN: 9789834229207
2005 Institute of Public Relations Malaysia: a historical perspective. Research Centre, International Islamic University Malaysia, ISBN: 9832957451
Book Section

2011 Youth and politics. In: Penerbit Universiti Kebangsaan Malaysia, ISBN: 9789679429589, pp. 52-66
2009 Pola pergerakan bekas-bekas murid sekolah menengah kebangsaan agama 1978-2004. In: IIUM Press, ISBN: 9789833855780, pp. 325-331
2009 The IIUM: towards a research-intensive university. In: IIUM Press, ISBN: 9789675272103, pp. 77-91
2008 Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239
2008 Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239