PERSONAL DETAILS
Date of Birth
: 27th February
1978 Health :
Excellent Status :
Married with three children
EDUCATION
2016
UNIVERSITI
UTARA MALAYSIA, KEDAH, MALAYSIA
Ph.D (International Business)
Thesis Title
: The Effects of Consumer Racism, Ethnic Based Ethnocentrism and Ethnic Based
Animosity Malaysian Malays? Product Judgment and Willingness To Buy Malaysian
Chinese Products
Supervisors
: &nbs
... show more
p; 1)
Assoc. Prof. Dr. Asmat Nizam bin Abdul Talib
2) Dr. Marlin Marissa
Malek binti Abdul Malek
2010
- 2012
UNIVERSITI
UTARA MALAYSIA, KEDAH, MALAYSIA
Master
of Science (International Business)
Thesis : Consumer
Boycotts in Malaysia
Supervisor : Assoc.
Prof. Dr. Asmat Nizam bin Abdul Talib
1996
- 1999
UNIVERSITY
OF OTAGO, NEW ZEALAND
Bachelor
of Commerce (Marketing Management)
1995
OTAGO
BOYS HIGH SCHOOL, NEW ZEALAND
Bursary / University Entrance
Examination
1991
- 1995
SEK.
MEN. (L) BUKIT BINTANG, PETALING JAYA
Penilaian
Menengah Rendah
PROFESSIONAL EXPERIENCE
?
UNIVERSITI
UTARA MALAYSIA, SINTOKSCHOOL OF INTERNATIONAL STUDIES 2012 ? 2016 Research AssistantResponsible to perform in-depth
researching of areas concerning consumer behavior and international markets
behaviors. Other responsibilities include review of literatures, processing and
analyzing research data, and assisting in the preparation of research reports
and articles. ?
KN
AGRI KUALA NERANG 2008 ? 2012A newly set-up company focusing in
agriculture. The Company focused in producing
short term cash crops such as corn, roselle and chilies which the Company
supplies to localized domestic market. Jackfruit, soursop and coconut trees are
also planted as long term crops. Resident Farm ManagerResponsible to manage and overlook
the Company?s overall farm operations. ?
MARKMORE
SDN. BHD. JANUARY ? JULY 2008A privately-owned company focusing
on various portfolios namely, Mining, Oil & Gas, Power generation and
Biofuel industries internationally. Vice President, Investments Responsible to manage and overlook
the Company?s overall Mining operations in Yemen and Mozambique totaling to
approximately 90,000 hectares. Additional portfolio includes negotiation with
Company business associates on setting up of an Independent Power Plant in
Yemen. ?
PERBADANAN
NASIONAL BERHAD 2006 - 2008 A Government Linked Company / Agency
under the Ministry of Entrepreneur and Cooperative Development (MeCD) solely
responsible for the development of franchise industry in Malaysia. PNS is also
involved in oversea investments. Executive, Special Programme Responsible to assist the Manager as
well as being accountable for the overall unit operations and performance of
Program Francais Siswazah (PFS) and Program Francais Wanita (PFW) both focused
on establishing franchise entrepreneurs. ?
ALBANY
ULTRA VIOLET SDN. BHD.2001 - 2006 A company mainly
involved in sales and marketing of Ultra Violet lights for indoor air pollution
control. As a secondary business, the company is also involved in advisory and
consulting of oil palm plantation and numerous other agriculture activities. 2004 - 2006 Manager Reported to the Managing Director,
accountable for overall company?s operations and performance. Directly
supervised a staff of six. 2002 - 2004 Senior Operations Executive Responsible to assist
the Manager as well as directly handling the secondary business and operations
of the company. 2001 - 2002 Sales and Marketing Executive Planned and executed all sales and
marketing strategies. ?
DHAL
DYNAMIC SDN. BHD. 1999 ? 2001A Multi-Level Marketing company
involved in the sales and marketing of health supplementary products such as
Spirulina, Ganoderma, Roselle and others in Malaysia, Indonesia, Singapore and
Brunei. Business Development ExecutiveDirectly reported to the Managing Director, and
was responsible for developing new markets locally as well as internationally.
EXTRA ? CURICULAR
ACTIVITIES - EXPERIENCES IN KARATE
2016 ?
Currently an Instructor for UNIMAP
Karate-Do (students? co-curriculum) ?
Karate-Do
Referee ? November 2016 Festival of Martial Arts, UNIMAP ?
Japan
Karate Association (JKA) October 2016 Seminar and Training, Singapore ?
Japan
Karate Association (JKA) April 2016 Seminar and Training, Singapore Championships?
Insaniah
University College 2nd Open Karate Do ChampionshipSilver
Medal - Individual Kumite 80kg above ?
Goju-Ken
Karate-Do Kedah Open Championship, GurunSilver
Medal - Kata Team CategorySilver
Medal - Kata Individual Veteran CategoryBronze
Medal - Kumite Veteran Category ?
Kejohanan
Karate-Do Terbuka Universiti Malaysia Perlis, Kampus Pauh PutraSilver
Medal - Kumite Category 80kg above4th
Bronze Medal - Kata Open Category 2015 ?
Kejohanan
Karate Do Wajadiri Terbuka Kali ke 4, PenangParticipant
Kumite Category 80kg above4th
Bronze Medal - Kata Open Category 2014?
Kedah
Karate Open Championship, Kulim Silver
Medal ? Kata Open Category ?
Kejohanan
Karate Do Terbuka Daerah Kuala Muda Kali ke-6, Sg. PetaniParticipant
Kumite Category 80kg above ?
Kejohanan
Karate Do Wajadiri Terbuka Kali ke 4, PenangParticipant
Kumite Category 80kg above ?
Japan
Karate Association (JKA) April 2014 Seminar and Training, Singapore
AFFILIATION AND CO-CURICULAR
INVOLVEMENTS
Tertiary Level(Present)?
Member ? Japan Karate Association (Sintok
Branch)?
Member ? Karate-Do Shitoshinkai (Kedah)?
Member ? Malaysian Social Science Association,
Malaysia (1453) (Previous)?
General
Committee Member - Otago
Malaysian Students Association, University of Otago, New Zealand ?
General
Committee Member -
Otago International Students Association, University of Otago, New Zealand ?
Member
- Otago Islamic
Students Association, University of Otago, New Zealand Secondary Level?
Member
- Music Club, Otago
Boys High School, Dunedin, New Zealand?
Platoon
Leader - Police
Cadet, SM(L)Bukit Bintang, Malaysia?
Member
- Music Club, SM(L)Bukit
Bintang, Malaysia?
Member
- Islamic
Association SM(L)Bukit Bintang, Malaysia?
School
Prefect - SM(L)Bukit Bintang, Malaysia
RESEARCH INTERESTS
?
International Business and Marketing issues pertaining to
consumer behavior, cross-cultural, ethnic related, social psychology and
behavioral.?
Islamic Marketing focusing on issues concerning Islamic
products and services.
PUBLICATIONS
?
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2017),
Consumer Racism: A Scale Modification, Asia Pacific Journal of Marketing and
Logistics, 29 (3) (In Press) ?
Abdul-Talib, A.N., Abd-Latif, S.A., & Abd-Razak,
I.S., (2016), A study on the
boycott motivations of Malaysian Non-Muslims, Journal of Islamic
Marketing 7 (3) ?
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2015),
Boycott and
racism: a loaf of bread is just a loaf of bread, Emerald Emerging
Markets Case Studies 5 (6), 1-19[this article won 4th place in
Emerald-UUM Case Writing Competition] ?
Abdul-Talib, A.N., & Abdul-Latif, S.A.
(2015), Antecedents to Willingness to Boycott among Malaysian Muslims,
Emerging Research on Islamic Marketing and Tourism, IGI Global ?
Abdul-Talib, A.N., Abdul-Latif, S.A., &
Zakaria, N, (2011) Gloria Jean's
Coffee in Malaysia, Emerging Markets Case Studies Collection, 1
(Strategy), 1-7
CONFERENCE
PAPERS AND PRESENTATIONS
?
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2015),
?An examination of
the effects of consumer racism and consumer ethnocentrism on willingness to buy
products associated with ethnic Chinese?, Australia New Zealand
International Business Academy (ANZIBA) Conference 2015, Melbourne. ?
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2014),
?The effects of
consumer racism and consumer animosity on willingness to buy ethnic minority
chinese-made products in Malaysia?, The 9th International Malaysian
Studies Conference (MSC) ?
Abdul-Talib, A.N. & Abdul-Latif, S.A., (2012) ?Will
you boycott? : A study of Malaysian Non-Muslims? Willingness to Boycott?.
Presented at the 4th International Conference for International
Studies (ICIS), Kuala Lumpur, 4-5 December 2012. ?
Abdul-Talib, A.N. & Abdul-Latif, S.A., (2012) ?The
Willingness to Boycott among Malaysian Muslims?. Presented at 3rd Global
Islamic Marketing Conference in Cairo,
December 2012. (Presented by AP Dr. Asmat Nizam)
WORK
IN PROGRESS/OTHERS
?
There are several articles currently in writing
including a teaching case study concerning the recent consumer boycott
targeting several US brands/companies and a meta-analysis article. ?
Reviewed journal articles for : o
Asia Pacific Journal of Marketing and Logistics (1)o
Journal of Islamic Marketing (JIMA) (2)o
The CASE Journal (3)o
Emerging Markets Case Studies Collection (1) All journals above are under Emerald Publishing
Limited.
COURSES
/ CONFERENCES
2015
Australia New Zealand International Business Academy (ANZIBA)
Conference 2015,
University of Melbourne, Melbourne, Australia
2014
The 9th International Malaysian
Studies Conference (MSC9)
Universiti
Malaysia Terengganu (UMT), Kuala Terengganu, Malaysia
2012
4th International Conference of International Studies
Impiana Hotel KLCC Kuala Lumpur
13th International
Academic Conference on Islamicjerusalem Studies
Universiti Utara Malaysia, Sintok
Forum : is
Nuclear Energy an option for Malaysia
Institute
of Diplomacy and Foreign Relations, Ministry of Foreign Affairs, Malaysia
Advanced
Training in Partial Least Squares (SmartPLS)
Universiti Utara Malaysia, Sintok
Cordoba
Initiative: Its Mission in Healing US-Muslim World Relations
Institute
of Diplomacy and Foreign Relations, Ministry of Foreign Affairs, Malaysia
2011
Business
and Management Discourse: Financial Liberalisation by Prof. Lord John
Eatwell
Universiti Utara Malaysia, Sintok
Workshop
and Training : Structural Equation Modelling in Research using AMOS and
LISTREL
Universiti Utara Malaysia, Sintok
2010
Workshop
on Roselle-based F&B processing
Department
of Agriculture, Penang
2009
Beekeeping
Training Workshop: Apis mellifera
& Apis Cerana
National
Apiary Center, Parit Botak, Johor
2008
London
Alternative Investment Market (AIMs) Seminar
Petronas
Twin Tower, Kuala Lumpur
Workshop on
Exploration Mining & Processing Fundamentals
Grand
Copthorne Hotel, Singapore
2006
Advanced
Franchise Seminar
Perbadanan
Nasional Berhad, Putra World Trade Centre, Kuala Lumpur
Enhancing your Professional Image
and Impression
Making
Practices and Courtesy Techniques
MAS
Training Centre, Kelana Jaya
2005
National Training on Preparation
and Cultivation of Agarwood
SEAMEO
BIOTROP, Bogor, Indonesia
2003
Fresh Water Prawn Fries and
Hatchery Management Course
Ministry
of Agriculture, Pulau Sayak, Kedah
Fresh Water Prawn Training and
Management Course
Ministry
of Agriculture, Lenggong, Perak
2001
ROC Corporate Directors Training
Programme
Ministry
of Domestic Trade and Consumer Affairs, K.Lumpur
2000
Entrepreneur Management Course
Institut
Usahawan Bumiputera
OTHER SKILLS AND ACTIVITIES
?
Advanced
knowledge in Microsoft Office Applications ? Word, Excel, Access and Powerpoint.
?
Very
interested in social and business researches. ?
Able
to operate information platforms such as Bloomberg and statistical software including
WarpPLS, SmartPLS, AMOS and SPSS.?
Enjoys
writing, reading, gardening, and various outdoor activities. ?
Appreciates
various music genres and plays musical instruments including guitar, violin and
drums.
REFERENCES
?
Mazlan
IbrahimHead
of Equity DepartmentPerbadanan
Nasional BerhadTower
7, Avenue 7, Bangsar South City No 8 Jalan Kerinchi 59200 Kuala
LumpurTel
: +603 ? 2082 7809Handphone
: +6019-388
1368 ?
Zafrul
Azman Mohamed AzraaiHead
of Property Management and Maintenance DepartmentPerbadanan
Nasional BerhadTower
7, Avenue 7, Bangsar South City No 8 Jalan Kerinchi 59200 Kuala
Lumpur Tel :
+603 - 2082 7788 Email : zafrul@pns.com.my ?
Associate
Professor Dr. Asmat Nizam
bin Abdul TalibSenior Lecturer / PhD. SupervisorInternational Business DepartmentSchool of International StudiesCollege of Law, Government and International
StudiesUniversiti Utara MalaysiaTel :
+604-928 6647Fax :
+604-928 6602Email : asmat@uum.edu.my
Dr. Marlin Marissa Malek bt Abdul
Malek
Senior Lecturer / PhD. SupervisorOthman Yeop Abdullah Graduate School of
BusinessUniversiti Utara MalaysiaTel :
+604 928 7157 Fax :
+604 928 7142
Email :
marissa@uum.edu.my